Privacy Policy
Last Updated June 14th 2026
This policy (the "Policy") details the practices of La Bêtise, a brand of Darksouls France (hereinafter collectively referred to as "we", "us", "our", "La Bêtise"), regarding personal data and cookies. The purpose of this Policy is to inform you of the conditions under which La Bêtise collects your personal data, the reasons why this data is collected, how it is used, and your respective rights. It applies to all information provided by you or collected by La Bêtise during your interaction(s) with us.
La Bêtise, in its capacity as data controller, attaches great importance to the protection of and respect for your privacy. Given that this is an important matter, we invite you to read this Policy carefully and in its entirety to know and understand our practices regarding the processing of your personal data. This Policy sets out the rules relating to the personal data of all our clients and prospects, regardless of the collection channel used.
When we refer to our "Platform", we mean any of the digital, physical, or other channels and/or means you may use to interact with us, including the website www.labetise.fr (the "Site"), the mobile application, by mail, or by telephone.
"La Bêtise Family" refers to the loyalty program offered by the company Darksouls through its brand La Bêtise, the general terms and conditions of use of which are available at the following link: https://www.labetise.fr/
When using our Platform, La Bêtise may process personal data concerning you that you have provided to us or that we have collected during your interaction(s) with us.
As soon as you use our Platform, you are subject to the Policy currently in effect and signify your acceptance of it. Since we may modify our Policy at any time in accordance with the conditions set forth in Article 6, we invite you to check it before each use of our Platform.
The controllers of your personal data are:
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Darksouls: A simplified joint-stock company (Société par actions simplifiée), having its registered office at Ile De France Saint-Denis, France, registered with the Nanterre Trade and Companies Register under number 100 068 188.
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La Bêtise: A French registered trademark governed by the company Darksouls France.
Accordingly, we have jointly established guidelines and ensure responsibility for the processing and protection of your personal data.
Through our Platform, you may be requested to provide personal data to La Bêtise, for instance, when creating your "La Bêtise Family" account and/or joining the loyalty program, placing product orders, or subscribing to the newsletter.
La Bêtise may also collect certain information regarding your browsing activity on the Site, under the conditions further described in the "Cookies" section below.
In accordance with applicable regulations, the law firm POGGI AVOCAT IT, represented by Anne-Sophie Poggi, Attorney at Law (avocat à la Cour), located at 33 Avenue de l’Opéra, 75002 Paris, has been appointed as the Data Protection Officer (DPO).
The data we collect and use varies depending on the products, services, or features you wish to access. The personal data we collect or that you choose to provide to us includes, in particular:
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Identification data, such as your first name, last name, telephone numbers, home address, email address, photographs you submit, or images captured when you visit our stores equipped with a video surveillance system;
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Payment data, such as payment card details, and data relating to your purchases, orders, or returns;
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Data relating to your purchases online or in-store, such as the product, product size, and quantity;
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Data on your tastes and preferences, such as your preferences regarding our collections, color preferences, and habits;
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Browsing data on or from your electronic device, such as the date and time of connection and/or browsing, browser type, browser language, IP address, connection ID, and page view tracking. For further information on the browsing data collected, please consult Article 5 regarding cookies and tracking technologies;
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Location data, used to estimate a geographical location with a precision limited to the city level.
In accordance with applicable regulations, you possess various rights regarding your personal data. These rights may be exercised directly and at any time by contacting us at services@labetise.fr or Darksouls, Ile De France, 93200 Saint-Denis - France, simply stating the reason for your request and the right you wish to exercise. Once your request is received, we undertake to process and respond to it diligently within a maximum of 30 days. In the event of doubt regarding your identity, we may request a copy of your identity document or other proof. The rights you benefit from are the following:
The Right of Access: The right to request a copy of the personal data we hold about you. If your request is unfounded or excessive, we may charge you a fee related to this request.
The Right to Modify: The right to request the correction of inaccurate personal data we hold about you. If you have a customer account, you can access the section corresponding to your personal data to modify or update it. You must ensure that this data is true and accurate. Likewise, you undertake to notify us of any change or modification to this data. We also remind you that, in principle, you must only provide your own personal data and not that of a third party. Any damage or loss caused as a result of providing inaccurate or incomplete information in our data collection forms remains the exclusive responsibility of the user of our Platform.
The Right to Delete (Right to be Forgotten): The right to request the deletion of your data, provided one of the following conditions is met:
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your personal data is no longer necessary in relation to the purposes for which it was collected,
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you withdraw your consent and there is no other legal basis justifying the continued processing of your personal data,
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you validly exercise your right to object,
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the processing of your data is unlawful,
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or your personal data must be erased to comply with a legal obligation.
Nevertheless, there are cases where you cannot exercise your right to erasure, even if one of the aforementioned conditions is met (compliance with a legal obligation, the establishment, exercise, or defense of legal claims). To delete your La Bêtise account, you may do so directly from your account settings or by submitting your request either to services@labetise.fr or to Darksouls, Ile De France, 93200 Saint-Denis - France. We wish to inform you, however, that this deletion will automatically result in the loss of any points you may have accumulated through your membership in our loyalty program.
The Right to Object: The right to object, on grounds relating to your particular situation, at any time to the processing of your personal data based on our legitimate interest. In such event, we will cease processing your data unless we demonstrate compelling legitimate grounds to continue doing so. If your data is used for commercial prospecting (direct marketing) purposes, you have the right to object without having to provide any justification.
The Right to Restriction of Processing: The right to request the temporary freezing of the use of all or part of your data while a request for rectification, objection, or erasure is being examined. During this period, we will no longer use this data but must retain it.
The Right to Data Portability: If the processing of your personal data is based on your consent or the performance of a contract, and if the processing is carried out by automated means, you have the right to receive the data concerning you in a structured, commonly used, and machine-readable format, in order to transmit it to another entity, provided that this is technically feasible.
The right to define directives regarding the disposition of your personal data after your death.
You also have the right to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work, or place of the alleged infringement, if you consider that the processing of personal data relating to you infringes applicable regulations. In France, the supervisory authority is: Commission Nationale de l'Informatique et des Libertés (CNIL), 3 Place de Fontenoy – TSA 80715 – 75334 PARIS CEDEX 07, Tel: +33 (0)1 53 73 22 22.
You also have the right to withdraw your consent at any time for any processing based on consent. To unsubscribe from our newsletter, simply click on the unsubscribe link included in every email.
4.1. Purposes and Legal Bases for Data Collection
The following table allows you to understand how your personal data is used by La Bêtise (the "purpose") and the underlying legal justification (the "legal basis"):
Why do we process your data?
To process, fulfill, and track your product orders placed on the La Bêtise Site and mobile application.
Purposes
You can place your orders using your La Bêtise account on the Site or its mobile version. If you do not wish to create an account, you can place your orders on the Site as a guest. For the proper performance of the purchase contract concluded between us, we process your data to manage payments for the products you purchase and to issue the related invoices. We also process your data to successfully fulfill the delivery of your products and to manage any potential post-purchase returns.
Legal Basis: What is the justification for this processing?
contract
You can place your orders using your La Bêtise account on the Site or its mobile version. If you do not wish to create an account, you can place your orders on the Site as a guest. For the proper performance of the purchase contract concluded between us, we process your data to manage payments for the products you purchase and to issue the related invoices. We also process your data to successfully fulfill the delivery of your products and to manage any potential post-purchase returns.
contract
In connection with the purchase, management, and use of the gift card. Please read the "Gift Card" section of our General Terms and Conditions of Sale for further information.
Contract
Certain processing of your personal data associated with the purchase process, such as the retention of your payment card data for future purchases, is only activated when you explicitly consent to it.
Consent
When you make a purchase, we may carry out the necessary checks for the purpose of detecting and preventing potential fraud.
Legitimate Interest
Abandoned Cart: If you are a member of our loyalty program and have previously accepted its terms upon registration, as well as the placement and reading of cookies on the Site, we may send you an email offering to recover your uncompleted shopping cart within 3 hours, and subsequently within 24 hours, following the abandonment of your cart.
Consent
When you make your purchases online on the Site by logging in, or on the mobile version, and you have accepted the associated cookies, we enhance your customer experience by personalizing the displayed pages.
Consent
To enable and manage your registration for the La Bêtise loyalty program.
Membership in the loyalty program is created automatically when you set up a La Bêtise account, either online on the Site or via its mobile version. You provide the identification and contact data necessary to identify yourself and to grant you access to the various features, services, information, and products available to you. The processing of your data is therefore required for the performance of the general terms and conditions of our loyalty program.
Contract
If you wish, you may also save your phone number (to receive La Bêtise offers and updates via SMS, provided you have accepted them), your date of birth, as well as data relating to your preferences in your La Bêtise account, in order to personalize your experience with La Bêtise.
Consent
If you request the installation of your La Bêtise loyalty card in your mobile wallet (namely Apple Wallet or Google Pay), you authorize us to provide the relevant service providers with your identification data—first name, last name, and loyalty card number—as well as information regarding your La Bêtise product purchases.
Consent
If you have saved your date of birth in your La Bêtise account, we will send you an email informing you of the rewards and benefits you are entitled to. You will also be notified of the opening of private sales. We will inform you by email of updates to your points balance following a purchase, as well as a reminder before they expire.
Contract
To enable and manage your registration for our Platform's loyalty program.
When registering with La Bêtise, and at any time thereafter via the "my preferences" tab of your account, you can sign up to receive La Bêtise offers and updates by email and/or SMS. At any time under "my preferences", you can also consent to receive La Bêtise offers and updates by phone and/or postal mail. You can unsubscribe from any or all of these communications at any time through your La Bêtise account or by contacting customer service. Furthermore, you can subscribe to La Bêtise newsletters on the Site without having a La Bêtise account, and unsubscribe by clicking the "unsubscribe" link at the bottom of each email. Regarding SMS communications, you can opt out of receiving further promotional text messages by replying "STOPLABETISE" to 36980.
Consent
If you use the mobile version, you can consent to receive notifications on your phone. Similarly, if you have downloaded your loyalty card to Apple Wallet or Google Pay, you can also receive La Bêtise notifications on your phone. You can opt out of Apple Wallet and Google Pay notifications at any time via your mobile phone settings.
Consent
If you accept the applicable general terms of use (notably those of the social networks you use), we may feature on our Platform or our various social media channels photographs that you have shared publicly or with us.
Consent
To enable and manage your registration for our Platform's loyalty program.
If you are a member of our loyalty program, have made a purchase in the past, and have accepted the placement and reading of cookies on the Platform, we have a legitimate interest in sending you communications that relate solely to similar products or services. You can, however, object to this type of communication either by clicking on the unsubscribe link at the bottom of the email or by contacting services@labetise.fr.
Legitimate Interest
If you have a La Bêtise account and have made at least one purchase while logged in, we have a legitimate interest in presenting you, via our third-party partners (e.g., social networks) where you also hold a user account, with advertisements relating to similar La Bêtise products or services. You can, however, object to this type of communication by contacting us via email at services@labetise.fr. You can also configure your advertising preferences directly within your user accounts on our partners' platforms.
Legitimate Interest
If you have a La Bêtise account and have made at least one purchase while logged in, we have a legitimate interest in sharing your data with our third-party partners to identify users with a profile similar to yours in order to deliver La Bêtise advertisements to them. You can object to this processing by notifying us either by email at services@labetise.fr
Legitimate Interest
If you have visited the Site and accepted advertising cookies, you consent to being presented with targeted La Bêtise advertisements on third-party sites, social networks, and applications. You can object to this type of advertising by updating your choices in the cookie preference center available on the website www.labetise.fr and by deleting the cookies stored on your browser (see Chapter 5 on cookies below).
Consent
Organizing a contest
If you participate in a contest via the Platform or social networks, the processing of your data is necessary for the performance of the contest's general terms and conditions.
Contract
Unless you provide your consent, the data collected will not be used for advertising purposes by us or our commercial partners.
Consent
To respond to your questions, requests, or complaints submitted through Customer Service channels.
If your request relates to your order or to the product(s) purchased via our Platform, the processing is necessary for the performance of the contract and the proper management of after-sales service.
Contract
We have a legitimate interest in processing your personal data to properly manage your requests and complaints, as well as to answer your questions. The data we may process includes photographs if you choose to send them to us as part of your request or complaint. To carry out after-sales service procedures (e.g., goodwill gestures), we may notably contact you by SMS via our dedicated WhatsApp channel or by email.
Legitimate Interest
If your inquiry concerns the exercise of the rights outlined in Article 3 "Your Rights" or relates to a complaint regarding our products or services, we will need to process your data to comply with our legal obligations.
Legal Obligation
To generate e-commerce statistics
If you have a La Bêtise account and have made at least one purchase while logged in, we have a legitimate interest in using your data to generate commercial statistics.
Legitimate Interest
To generate anonymous statistics on Site traffic
If you have visited the Site and accepted performance and functionality cookies, you consent to the analysis of your browsing and Site usage data in order to improve its ergonomics, its quality, and more generally, the experience of our users and customers. Please read Article 5 "Cookies and tracking technologies" for more information.
Legitimate Interest
To conduct satisfaction surveys and customer studies
We have a legitimate interest in conducting polls and surveys designed to analyze our customers' satisfaction levels in order to improve the quality of our products and services.
Legitimate Interest
To manage and publish customer reviews
Once you make a purchase through our Platform, we may ask you to provide a customer review of the product as well as feedback on your shopping experience, in order to publish them online anonymously.
Consent
To manage and moderate the customer panel via the La Bêtise Chat
If you have made a purchase, La Bêtise may send you an invitation to become a member of a customer panel and thus contact you via a private WhatsApp group or by email. If you accept this invitation, you will be able to give your opinion on products and La Bêtise novelties in order to improve the products offered by La Bêtise and to better understand our customers' expectations. You can unsubscribe at any time.
Consent
4.2. Retention period of personal data
The retention period of your data is determined based on the purpose for which it was collected. Once this purpose has been achieved, your data will be archived, deleted, or anonymized (notably for statistical purposes).
Initially, the data is retained for a period that does not exceed the duration necessary for the purposes for which it was collected:
Type of Processing Operations
Retention Period
To manage contract performance (order management, delivery, performance of services or provision of goods, invoicing, and payments), including the La Bêtise loyalty program
3 years after the last contact with us (purchase made by logging in with your loyalty card, creation of a La Bêtise account, logging into your La Bêtise account, clicking on a link within a La Bêtise email, or contacting customer service) (hereinafter "Contact").
To conduct satisfaction surveys and customer studies
3 ans après le dernier Contact avec nous.
Bank card data
If you pay by bank card, the card number and its expiration date may nevertheless be kept, in intermediate archiving, for a period of 13 months following the debit date, or 15 months in the case of a deferred debit payment card.
Subject to obtaining your consent, your data—with the exception of the CVV/security code—may be kept longer to facilitate payment for subsequent purchases, without exceeding the duration necessary to achieve this purpose. In other words, your data may be retained until the withdrawal of your consent, the deletion of your loyalty account, and/or the expiration of your bank card.
To manage our customer and prospect file
3 years after your last Contact with us or until the withdrawal of your consent
To conduct commercial prospecting and marketing activities based on your La Bêtise account data
3 years after your last Contact with us or until the withdrawal of your consent
To conduct commercial prospecting and marketing activities based on your browsing data on the Site
13 months from the placement of advertising cookies or until the cookies are withdrawn/removed.
To manage inquiries addressed to Customer Service
The retention period is 3 years after your last contact with us.
To manage electronic identification data (your collected connection logs, subject to your consent and the settings of your device, through the use of cookies and other trackers placed on our Site)
Duration not exceeding 13 months from your login, in accordance with applicable regulations. For more details on cookies, how they work, and how you can deactivate them, see our section "5. Cookies and Connection Trackers" below.
We use a cookie that is exempt from consent, and the data collected via this cookie is retained for 26 months.
To manage the publication of your customer reviews
Maximum period of 3 years from the publication of your review by La Bêtise. Regarding the publication of online customer reviews, the retention period may be less than 3 years in the event of the removal of the online article to which the customer review is attached.
To manage requests for the exercise of rights
1 year from the date of the response to the request for the exercise of rights.
To perform e-commerce statistical analyses based on your La Bêtise account data
3 years from the last Contact with us. Beyond this period, we only retain anonymous data (aggregated statistics).
To manage and moderate the customer panel via the La Bêtise Chat
We retain the data until the withdrawal of consent.
Secondly, independently of the retention period necessary to achieve the purpose of data processing, it may be justified for us to archive your data for a limited period, in a secure manner and with restricted access, to:
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comply with a legal obligation to retain data (for example, the retention of personal data for accounting purposes is 10 years).
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protect against a potential liability action in the event of a claim, for example, following the processing of your personal data. Once the retention period imposed by law has expired and any potential legal actions are time-barred, your personal data will be deleted or anonymized.
4.3. Recipients of the Data
Your personal data is intended for the departments of La Bêtise concerned by your requests.
However:
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When you order a product on the Site, the personal data you provide in connection with the order is intended for La Bêtise, and its affiliates in charge of logistics and delivery or its subcontractors in charge of executing the said order.
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The data we collect may be transmitted to service providers (subcontractors) – used by La Bêtise to perform its services within the framework of the purposes mentioned above, for example for the management, execution, processing, and payment of your orders, as well as for marketing operations. These notably include:
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IT service providers, particularly for hosting
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delivery service providers
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service providers related to customer service, customer reviews, and satisfaction surveys
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service providers conducting commercial prospecting campaigns by email and/or SMS
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service providers broadcasting targeted advertisements (e.g., third-party websites, social networks)
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payment service providers and fraud detection and prevention entities
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data analysis and statistical service providers (store data and Platform data)
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police authorities within the framework of judicial requisitions concerning the fight against fraud or other authorized third parties.
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You can log in to your La Bêtise account via your social network accounts. When you log in from a third-party account, it is your responsibility to review the general terms and conditions and privacy policy of your social network.
Receiving Offers and News from La Bêtise Partners
Your email address may be transmitted to partners to receive their offers and news only if you have given your consent. You can withdraw your consent at any time directly in your account or by contacting Customer Service at services@labetise.fr.
In any case, there is no transfer outside Europe and La Bêtise does not transmit your personal data except:
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If La Bêtise must share this information with third parties to provide you with the service you request, or
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If La Bêtise is ordered by a judicial authority or any other administrative authority, or public bodies to communicate the information to them,
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If you have given your prior consent for the sharing of this information.
In this case, the transfer of your personal data outside Europe will be carried out by implementing appropriate safeguards and preserving the security of your data. Thus, if a transfer of your personal data outside Europe is carried out, it will be based on:
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an adequacy decision by the European Commission concerning certain countries ensuring an adequate level of protection;
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standard contractual clauses (SCC) of the European Commission;
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binding corporate rules (BCR);
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specific contractual clauses (considered to comply with the European Commission's model clauses).
4.4. Data Security
La Bêtise attaches the utmost importance to the protection and security of its systems and has put in place reasonable precautions to preserve the confidentiality, integrity, and availability of the processed personal data and to prevent it from being altered, damaged, destroyed, or accessed by unauthorized third parties. Technical and organizational security measures have been established for this purpose.
However, La Bêtise does not control all risks associated with the operation of the Internet and draws the attention of internet users to the existence of potential risks inherent to its use and operation.
For the purposes of technical storage of your personal data, your data is centralized with the following service providers:
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Amazon Web Services – in France, Germany, and Ireland.
5.1. What is a cookie?
A cookie, or more generally a tracker, is a text file or an identifier that may be saved to your device (computer, tablet, or smartphone) and/or when consulting an online service through your browser software. A cookie file allows its issuer to identify the device in which it is saved, during the period of validity or registration of the said cookie.
When we refer to "cookies," we also refer to other similar technologies used to install and/or collect information, such as flash cookies, web beacons or bugs, pixels, HTML5 (local storage), and SDK technologies for applications. The term "cookies" also applies to the use of fingerprinting techniques, which combine information to help us identify your device. These technologies sometimes work in conjunction with cookies to collect and store information, either to provide you with certain features or services on our Platform, or to display third-party advertising based on your browsing behavior.
5.2. The Different Types of Cookies
When you connect to the Site, La Bêtise may, subject to your choices, install various cookies allowing us notably to recognize the browser you use during the period of validity of the cookie concerned.
Depending on the owner of the cookies, they can be classified as follows:
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First-party cookies: these are cookies sent to your device from a device or a domain managed by us, from which the platform or service requested by the user is provided.
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Third-party cookies: these are cookies sent to your device from a device or a domain that is not managed by us, but by another entity that processes the data obtained through the cookies.
Depending on the purpose of the cookies, they can be classified as follows:
a. - Strictly necessary cookies (technical cookies)
These are cookies that allow the user to navigate through a website, platform, or application and to use the various options or services offered. For example, controlling traffic, identifying data or managing the login session, accessing restricted sections or content, remembering items that make up an order, carrying out the purchase process of an order, managing payments, controlling fraud related to the security of the service, using security elements during browsing, applying for registration or participation in an event, storing content for video or sound broadcasting, or sharing content through social networks.
Technical cookies, being strictly necessary, are downloaded by default as they enable the platform to be displayed or ensure a service requested by the user. You will find below the list of essential cookies placed on our Site:
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FC_VARIATION
Expirations
Session
Sources
La Bêtise
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La Bêtise
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b - Functionality or personalization cookies
These cookies allow information to be remembered so that the user can access the service or platform with certain characteristics that may differentiate their experience from that of other users. For example: language, the number of results to display when the user performs a search, the appearance or content of the service depending on the user's browser type or the region from which they access the service, etc. Refusing these cookies may result in a slower website or poorly adapted recommendations.
c - Analytics cookies
These cookies make it possible to determine the number of users, the sections visited on the platform, and how they interact with it. The purpose is to measure and statistically analyze how users make use of the platform or service in order to introduce improvements based on the analysis of this usage data.
d - Targeted advertising cookies
These cookies store information on user behavior, obtained through the continuous observation of their browsing habits, allowing the creation of a specific profile to show advertisements that correspond to them.
5.3. Cookies Issued on the Site by Third Parties
La Bêtise may include third-party computer applications on the Site, which allow you to share content from the Site with other people or to let these other people know your consultation or your opinion regarding content on the Site.
The issuance and use of cookies by third parties are subject to the privacy protection policies of these third parties. La Bêtise does not control the process used by social networks to collect information relating to your browsing on the Site.
La Bêtise invites you to consult the privacy protection policies of these social networks to learn about the purposes of use, particularly advertising, of the browsing information they may collect through these application buttons. These protection policies should, in particular, allow you to exercise your choices with these social networks, notably by configuring your user accounts for each of these networks.
5.4. Your Choices Regarding Cookies
You can express your choices regarding whether or not to allow the placement of Cookies through our OneTrust consent management platform (CMP), which is displayed during your first visit. You can then withdraw your consent at any time by reconnecting to the CMP. Note that you will need to repeat your choices if you are browsing in private mode or if you have deleted pre-existing Cookies.
The choice to consent or not to cookies based on their purposes is provided. You can also object to the use of your data vendor by vendor or en masse within this same CMP.
The consent you give is valid for a maximum period of six (6) months from the first placement on your device's equipment. If you do not consent to the placement of Cookies or if you have deleted them, your browsing and experience on the Platform may be degraded and will not be able to take your browsing history into account.
You can also configure your browser software so that the acceptance or refusal of Cookies is offered to you from time to time; we invite you to consult its user manual. For more information, see the section "How to exercise your choices, depending on the browser you use?"
Finally, if you browse the Internet, you can deactivate cookies in your browser. This option to not use cookies can be exercised at any time.
To change your choices regarding cookies on our Platform, consult the "Cookie Settings" section at the bottom of the Site page.
5.5. If You Share the Use of Your Device with Other People
If your device is used by several people and when the same device has several browser softwares, La Bêtise cannot ensure with certainty that the services and advertisements intended for your device correspond to your own use of this device and not to that of another user of this device.
Where applicable, sharing the use of your device with other people and configuring your browser settings regarding cookies are your free choice and responsibility.
For more information on cookies and their use, you can consult the dossier of the Commission Nationale de l’Informatique et des Libertés (CNIL) at the following address:
This Charter is subject to change; we invite you to consult it regularly.
Our Site is not intended for children. Therefore, we do not knowingly collect, nor do we wish to collect, personal data from users under the age of 16, unless agreed upon or authorized by the holder of parental responsibility.
If you are under 16 and do not have the agreement or authorization of your legal representative, we request that you do not provide us with personal data and only use our Site if you have informed your legal representative and have their agreement and assistance.
We ask the legal representatives of minors under the age of 16 to help enforce our Personal Data Privacy Charter by ensuring that they never provide us with personal data without their prior authorization.
If information is collected about a minor, the minor's legal representative can contact services@labetise.fr to rectify, modify, or delete this information. The individual concerned, if they were a minor at the time of data collection, may also contact us to have the data in question erased from our databases.